TPL TPL · CROSS-DOCKING BRIEFING
Cross-docking · Flow-through

Pre-sold.

Money before movement. — we list your catalogue and order from you
only after a customer has bought. No stock sits anywhere.

Online sales channels

Amazon eBay Google Meta eMAG Skroutz BestPrice SHOPFLIX Zalando About You Walmart Allegro
01COVER
2026
TPL · 2026
What We Do

All of the reach.
None of the freight.

We are an online retailer. We list, price, promote, ship and answer the phone — across 12 sales channels, 10 storefronts we built ourselves, and Google and Meta, into 125+ countries. We have run it for our own brands since 2017, on a platform our own developers built. Under cross-docking you get all of that reach without shipping us a single unit in advance.

Marketplaces
Amazon, eBay, Zalando, Walmart, Allegro, eMAG, About You.
Our storefronts
10 of our own. We build them and we run them.
Search & social
Google, Meta, Pinterest, Bing — campaigns we run.
Price comparison
Skroutz and BestPrice.
Under
cross-docking,
nothing is bought
on spec.
Who holds it
You
Who is the merchant
TPL
Consignment
None
XD
Operating since
2017
Countries reached
125+
Brands
80+
Orders per year
40,000
Customers served
500K+
Sales channels
12
02CONTEXT
WHAT WE DO
TPL · 2026
The Paradigm

You cannot forecast
a long tail.

Every stocked model asks the same question first: which units, and how many, in which country. For a deep catalogue that question has no honest answer — and so the catalogue stays home.

01 · THE GUESS
Pre-positioning is a bet placed blind.
To sell abroad from stock, somebody has to decide which lines go and in what quantity, months early, for a market with no sales history. Across a few hundred SKUs that is a forecast. Across a few thousand it is a coin toss repeated a few thousand times, and the average outcome is known.
02 · THE TAIL
The lines that would have sold are the ones left behind.
Nobody pre-positions the slow-moving half of a catalogue, so the half that goes abroad is the half already selling at home. The obscure fitment, the odd size, the one variant somebody in Finland has been searching for — that is exactly the demand a marketplace is good at finding, and it never gets the chance.
03 · THE PARKED UNIT
Consignment moves the risk. It does not remove it.
The usual fix is to park stock at somebody else's warehouse and settle later. Now the units are further from you, still unsold, and now there is an argument to be had about whose they are. Somebody is always carrying them, and it is never the person who sold the idea.

This is the shape of the problem, not a claim about your catalogue. How many SKUs you carry and what they cost you to hold are questions for the conversation, not numbers for a slide.

03THE PROBLEM
THE PARADIGM
TPL · 2026
04THE SEQUENCE
MONEY BEFORE MOVEMENT
TPL · 2026
The Model

5 steps.
Every unit pre-sold.

Our own published sequence. Step 01 is technical rather than commercial, which is unusual and is the reason the rest of it works.

01 · INTERCONNECTION
We connect to your system.
Inventory and availability information flows to our platform. Nothing is uploaded by hand and nothing goes out of date.
02 · LIST
Your catalog goes live.
Listings, content and pricing across the channels we run. Your stock stays at your warehouse, available.
03 · BUY
The order lands first.
Money before movement: every unit that travels is already sold.
04 · SOURCE
Only what is sold.
The purchase order mirrors the customer order. No forecasts, no minimum-stock demands.
05 · FLOW
Factory → dock → buyer.
Your shipment crosses our Patras dock and continues to the customer, tracked door to door with DHL and FedEx.

Steps as published on tpl.gr/models/cross-docking.html. Interconnection is the only build work in the model, and it is ours to do.

05THE MODEL
THE SOLUTION
TPL · 2026
Printed Here

3 things we don't
compromise on.

These are on our website under this model, in these words. They are here because a model where your stock never leaves your building runs entirely on whether you believe the other side.

//001
We order only what is sold.
No consignment, no stock parked at our risk or yours: the customer's order triggers ours. There is no version of this where you wake up owning inventory in Patras.
//002
We never launch against a partner.
No private label built on your data. Which markets and channels we open is agreed with you and printed before we start — which matters more here than anywhere, because interconnection means we can see what sells.
//003
We compete on operations, not discounts.
Your price integrity survives. Our edge is the dock, the platform and the speed — not racing your other channels to the bottom on a catalogue you still own.

"Held to in writing: every partner, every order." — as published on tpl.gr/models/cross-docking.html.

06THE UNDERTAKING
PRINTED HERE
TPL · 2026
07THE CHOICE
FIVE MODELS, ONE SHEET
TPL · 2026
The Proof

Four brands.
Not one unsold unit.

All four already held their inventory, and all four have a catalogue too deep to pre-position. That is not a coincidence — it is the shape of a cross-docking partner.

Cross-docking

Shop & Trade

Athens, Greece · since 1994
Imports and distributes apparel, footwear and lifestyle brands from a 20,000 square metre campus in Athens. We put its catalogue in front of the world; it ships from its own stock.
35+international brands live
9countries licensed
Cross-docking · since 2025

Inter Cars

Inter Cars Hellas · Greek arm of Inter Cars S.A.
Central & Eastern Europe's largest automotive aftermarket distributor — Warsaw, 1990. We cross-dock its motorcycle and premium parts lines, and every order ships from stock Inter Cars Hellas already holds.
21countries in the parent network
650+branches
Cross-docking · since 2023

Coffee Island

Patras, Greece · founded 1999
One of Greece's largest specialty-coffee chains and roasters. We cross-dock the retail range — beans, pods, instant and merchandise — through our channels, shipping from stock they already hold.
420+stores
10+countries
Cross-docking

Boulekos Dynamic

Metamorfosi, Athens · engines since 1980
Builds Sprint Booster, a plug-in module that reprograms the accelerator signal on drive-by-wire cars. Made in Greece, TÜV-tested, and one product with twelve hundred fitments — a long tail by construction.
40+countries exported to
9jurisdictions patented

Four is the count the website names under this model. Every one has a public case study on tpl.gr.

08THE PROOF
FOUR BRANDS
TPL · 2026
The Trade-off

The lowest commitment.
And the lowest ceiling.

Cross-docking asks less of you than any other model we run, and it is honest to say that the two facts are the same fact. Our published trade-off, unedited: slower delivery promise than stocked models, and margins are tighter for both of us.

What you keep.

  • Your stock, where it is. No consignment, no pre-positioning, no unit anywhere waiting to be wrong.
  • Your whole catalogue, live. Including the long tail — the lines a stocked model would never have taken abroad.
  • Almost nothing to commit. The only build is the interconnection, and that is ours.

What it costs.

  • A slower delivery promise. The unit starts in your warehouse, not in a fulfilment centre near the buyer. That is real and the customer feels it.
  • Tighter margins, for both of us. Our words. It is the model we are least able to subsidise, and neither side should pretend otherwise.
  • Lower scale, and no FBA, no Prime, no USA. The matrix says Low on scale. If speed and reach are the requirement, that is D2C.

"Slower delivery promise than stocked models; margins are tighter for both of us." — the trade-off as published on tpl.gr, unedited.

09THE TRADE-OFF
HONESTLY
TPL · 2026
The Process

One email starts it.

Tell us what you make. We will tell you straight whether cross-docking fits — or which of the other four models does.

Before anything is agreed.

01
You send one email.
Category, price point, market size. No deck, no forms, no portal.
02
We read it.
A person reads it. No gatekeeping, and a reply within one business day.
03
We do the research.
We look at the market ourselves, at our cost, and come back with a yes, a no, or a different model.

After a yes.

Weeks 1–2
Terms, and the markets and channels we will open — agreed and printed before we start.
Weeks 2–6
Interconnection. Your inventory and availability start flowing to our platform. This is the only build, and it is ours.
Weeks 5–9
The catalogue goes live: listings, content and pricing across the channels we run.
By week 12
Orders landing and flowing through the dock — with nothing of yours ever having been shipped on spec.

Indicative sequencing. Interconnection is the variable: how long it takes depends on what your system is and how it talks, and we will know after we have looked at it.

10THE PROCESS
FIRST 90 DAYS
TPL · 2026
Why Us

A dock that moves.
Not a warehouse that waits.

Cross-docking only works if the thing in the middle is fast and if the data underneath it is right. Both are things we had to build for ourselves before we could offer them to anybody.

The stack we built for ourselves.

//001
ERP integration.
Step 01 of this model, not a convenience. Your availability has to be true on our listings continuously, or the whole thing sells what you do not have.
//002
One commerce platform.
Built in-house since 2017 by our own developers. Never sold — it answers to our P&L, not to a demo.
//003
Every channel, one listing job.
Marketplaces, storefronts, comparison engines and ads, from one catalogue feed rather than one integration per channel.
//004
Carrier rates.
DHL and FedEx, on the volume of 80+ brands — which is most of what closes the delivery-promise gap.
//005
Pricing and AI-assisted care.
Dynamic pricing across channels, and a multilingual desk answering in the language the customer wrote in.
//006
One accountable team.
One team on the account. You get the reporting, not the plumbing.

Where the dock is.

Patras · since 2006
48 hours to 80% of European consumers. Under this model it is a crossing point, not a storage cost.
New Jersey · live
Shipping now. Evidence the operation is real — USA shipping itself is a D2C capability, not a cross-docking one.
India · 2027 horizon
A manufacturing-rim gateway, not a market. Not available today.
Door to door
Tracked from your factory to the buyer, with one company answering for the whole line.
11WHY US
THE OPERATOR
TPL · 2026
The Ask

We only order
what is already sold.

So there is no version of this that leaves you holding stock you built for us. Tell us what you make, and we will tell you which of the five models fits.

Speak toSpyridon Kotsalidis
Chief Executive Officer, TPL S.A.
Where we areEthnomartyron 40, 263 33
Patras, Greece
Onlinetpl.gr/models/cross-docking.html
Reply timeOne business day.
A person, not a form.
12CLOSE
THANK YOU
TPL · 2026