TPL TPL · D2C BRIEFING
Direct to Consumer

D2C.

The Golden Ticket. — the one model where TPL buys your product
outright and sells it as the merchant of record into 125+ countries.

Online sales channels

Amazon eBay Google Meta eMAG Skroutz BestPrice SHOPFLIX Zalando About You Walmart Allegro
01COVER
2026
TPL · 2026
What We Do

We buy products and sell them
on 12 sales channels.in 10 storefronts of our own.on Google and Meta.in 125+ countries.

We are an online retailer. Listing, pricing, orders, shipping, returns, customer care — the daily grind of selling online, run as an operation, for our own brands since 2017 on a platform our own developers built. Under D2C the stock is already ours: TPL buys it, TPL is the merchant of record, you keep making it.

Marketplaces
Amazon, eBay, Zalando, Walmart, Allegro, eMAG, About You.
Our storefronts
10 of our own. We build them and we run them.
Search & social
Google, Meta, Pinterest, Bing — campaigns we run and pay for.
Price comparison
Skroutz and BestPrice.

Illustrative order values · 125+ countries · 12 channels

Operating since
2017
Countries reached
125+
Brands
80+
Orders per year
40,000
Customers served
500K+
02CONTEXT
WHAT WE DO
TPL · 2026
03THE PROBLEM
THE PARADIGM
TPL · 2026
04THE INVERSION
THE BALANCE SHEET
TPL · 2026
Our Solution

Cross border
in 5 steps.

Nothing here is a pilot, a portal or a phase one. It is the sequence every brand on this platform went through.

01
ANALYSE
Data Analysis & Localization
Product data alignment; inventory, pricing and warehouse mapping; multi-language content by our developers, designers and copywriters.
02
DEPLOY
Omni-Channel Product Deployment
Products listed across the marketplaces — Amazon, eBay, eMAG and more — and on D2C storefronts in each market.
03
MARKET
Omni-Channel Marketing
Dynamic “airplane-seat” pricing, Google Ads, marketplace PPC, social and comparison-shopping engines, rebalanced in real time.
04
FULFIL
Cross-Border Order Fulfillment
One integrated chain — ERP, WMS, logistics, carriers (DHL, UPS, FedEx). Hub-and-spoke from Greece to 3PL warehouses in the target countries.
05
CARE
Multilingual Customer Care
24/7 AI-assisted CRM support, verified review management and account-health monitoring, in the customer’s language.

The five-step go-to-market as documented in the TPL organisation handbook (05-Processes). Commercial terms are per-brand and are not on this slide.

05THE MODEL
THE SOLUTION
TPL · 2026
06STEP 01
DATA ANALYSIS
TPL · 2026
07STEP 02
PRODUCT DEPLOYMENT
TPL · 2026
08STEP 03
OMNI-CHANNEL MARKETING
TPL · 2026
09STEP 04
ORDER FULFILLMENT
TPL · 2026
10STEP 05
CUSTOMER CARE
TPL · 2026
The Reach

We are the seller.
Not the shipper.

This is the difference the whole model rests on, and it is a legal one before it is an operational one. When TPL is the merchant of record, the sale is ours — and so is everything that can go wrong with it.

What becomes ours.

The accounts
Our marketplace accounts, our account health, our suspensions to survive.
The invoice
The customer buys from TPL. We are on the receipt, the tax filing and the terms.
The care desk
Multilingual, AI-assisted, ours to staff — in whatever language the customer writes in.
Returns & warranty
The return comes back to us. The warranty claim lands on our desk first.

Where that lets us go.

Marketplaces
Amazon, eBay, eMAG, Zalando, Walmart, Allegro, About You.
Storefronts
Our own, plus supplier-flavoured localized eshops per market.
Amazon FBA · Prime
Available under D2C. Stock is forward-deployed into Amazon Fulfilment Centers.
USA shipping
Available under D2C, through New Jersey.

USA shipping is the one capability D2C has and no other model does. FBA/Prime is shared with OaaS and AI transformation, and is not available under Distributor or Cross-docking — the comparison on the next slide prints both rows.

11THE REACH
MERCHANT OF RECORD
TPL · 2026
12THE CHOICE
FIVE MODELS, ONE SHEET
TPL · 2026
The Proof

Already running.
In 125+ countries.

Three brands we bought into and sell as the merchant. One is a manufacturer down the road, one is a thousand-year-old monastery, one is an American company that has never had a European office.

D2C · Since 2017

DNA Filters

DNA High Performance Filters · Mandra, Greece
Our first partner, and the longest partnership on the platform. DNA makes the filters. We run the direct-to-consumer operation as the merchant — listings, pricing, fulfilment and customer care — and we review the year with them and set the plan together.
45countries in stock
9 yrsand still extending
D2C · Mount Athos

Vatopedi

Holy Great Monastery of Vatopedi · Mount Athos
Incense in 13 aromas, award-winning olive oil, organic wine and honey — all made on Athos, from what Athos itself grows. A thousand-year-old brand with no digital presence became a storefront we list, run and serve worldwide, order by order.
13incense aromas
Worldwideas the merchant
D2C · Exclusive, Europe

ScanGauge

Linear Logic LLC · Mesa, Arizona
Vehicle diagnostics built in Arizona since 1996, and the first product in its category to put live OBD-II data on the dashboard, in 2004. We are its exclusive online distributor across Europe — an American brand run from Patras, including its 2025 redesign.
Europeexclusive, online
1996brand, run by us

Three brands is the honest count for this slide, not a shortlist. Every one has a public case study on tpl.gr.

13THE PROOF
THREE BRANDS
TPL · 2026
The Bar

Some of you
will get a no.

We are spending our own money on your stock, so we are the ones taking the risk — which means we have to be honest about what we can carry. This is the test, and it is a test of the product, not of you.

The bar.

  • Your brand must earn repeat purchases across borders. We are carrying the stock, and a one-time novelty leaves us holding it.
  • The product has to survive being sold by someone who did not make it — clear enough that content and reviews can do the selling.
  • You keep producing. D2C frees your desk; it does not free your factory.

If it is a no.

  • It is a redirect, not a door. There are four other models and a no on this one is usually a yes on another.
  • Deep catalogue or made-to-order? Committing stock upfront makes no sense — that is cross-docking.
  • Want proven channels without building D2C? Distributor. Keeping your accounts and your keys? OaaS.

There is no queue, no deadline and no limited number of places. Selective means we have to believe we can sell it — nothing else.

14THE BAR
WHO THIS IS NOT FOR
TPL · 2026
The Process

One email starts it.

Tell us what you make. We will tell you straight whether D2C fits — or which of the other four models does.

Before anything is agreed.

01
You send one email.
Category, price point, market size. No deck, no forms, no portal.
02
We read it.
A person reads it. No gatekeeping, and a reply within one business day.
03
We do the research.
We look at the market ourselves and come back with a straight yes, a no, or a different model.

After a yes.

Weeks 1–2
Terms agreed. TPL becomes the official distribution point for the markets we named.
Weeks 2–5
The initial purchase order. We buy the stock, take title, and it starts moving.
Weeks 4–8
Stock forward-deployed into 3PLs and Amazon FCs. Listings, content and pricing built.
By week 12
Selling, in more than one country, with the care desk live in the local languages.

Indicative sequencing for a first launch. Real dates depend on your production lead time and the markets we agree — both are in the conversation, not on this slide.

15THE PROCESS
FIRST 90 DAYS
TPL · 2026
Why Us

Twenty years of operation
you do not have to build.

Buying your stock is the easy half. The reason we can is that the thing which sells it already exists, and has had to survive our own profit and loss every day since 2017.

The stack we built for ourselves.

//001
One commerce platform.
Built in-house since 2017 by our own developers. We never sold it — it has to survive our own P&L instead of a demo.
//002
Every channel, one integration.
Marketplaces, storefronts, comparison engines and ads, plus ERP integration into your systems.
//003
Pricing and AI-assisted care.
Dynamic pricing across channels, and a multilingual care desk that answers in the language the customer wrote in.
//004
Carrier rates.
Rates negotiated on the volume of 80+ brands, not on yours alone.
//005
Secure environments.
Our own infrastructure, our own controls, our own people running it.
//006
One accountable team.
A dedicated team on the account. You get the reporting, not the plumbing.

Where the stock actually sits.

Patras · since 2006
The hub. 48 hours to 80% of European consumers.
New Jersey · live
Shipping now. The corridor west, and why USA shipping is real under D2C.
India · 2027 horizon
A manufacturing-rim gateway, not a market. Not available today.
3PL & Amazon FCs
Your stock forward-deployed into the regions it sells in, not held in one place.
16WHY US
THE OPERATOR
TPL · 2026
The Ask

We only buy what
we believe we can sell.

Which is why some of you will get a no — and why a yes is worth something. Tell us what you make, and we will tell you which of the five models fits.

Speak toSpyridon Kotsalidis
Chief Executive Officer, TPL S.A.
Where we areEthnomartyron 40, 263 33
Patras, Greece
Onlinetpl.gr/models/d2c.html
Reply timeOne business day.
A person, not a form.
17CLOSE
THANK YOU
TPL · 2026